What are the Ottawa Senators Worth?
Tonight the Senators will play their first home playoff game in a little more than two years. What is it worth to the hockey team? About $800,000.
"It's a complicated formula," says Senators chief executive Cyril Leeder. "But it's about $800,000 per home game in Round 1."
That's about a thousand bucks for every time Sidney Crosby gets booed tonight. The total includes every postseason revenue source: ticket sales, sponsorship revenue, parking and concessions. And it's the net amount the Senators keep after remitting a share of revenues to the league and to the playoff pool that is shared by the players.
So if this series lasts six games, the Senators will get almost $2.5 million to their bottom line. That's not an insignificant amount of money, unless you're about to divorce Tiger Woods. And it would be $2.5 million more than the Senators earned last year when they missed the playoffs. But for an operation the size of a professional hockey club, it's not a game-changing figure.
Source: Montreal Gazette
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